PONCE MENDOZA, I. A. .; PONCE ANDRADE, J. E. . Management marketing: Su incidencia en el desarrollo comercial de las Pymes hoteleras de Manta – Ecuador. Journal Business Science - ISSN: 2737-615X, [S. l.], v. 4, n. 2, p. 165–184, 2023. DOI: 10.56124/jbs.v4i2.0011. Disponível em: https://revistas.uleam.edu.ec/index.php/business_science/article/view/412. Acesso em: 3 oct. 2025.